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Carrying the Monogram into the Future — russet horizons POP-UP

russet

To mark its 25th anniversary, PAL Co., Ltd.’s brand russe launches “russet horizons,” a rebranding project exploring new possibilities aimed at a generation unfamiliar with the brand. In conjunction with the project, a pop-up event will be held at CONTRAST from May 29 to June 2. As part of an effort to refresh the familiar image of the brand’s monogram after 25 years, the project reinterprets its value through collaborations with artists and new creative approaches. Focusing on the “value of a single piece” beyond mass production, the project proposes a new perspective on fashion through one-of-a-kind reconstructed works and immersive spatial experiences. Under the direction of stylist Takashi Oyamada, participating artists, including KANEHIRO and POTTO, will present reconstructed works made from existing items. Blending exhibition, retail, and installation, the venue invites visitors not simply to “choose” products, but to “encounter” them. Each piece carries its own background and production process, while the project also incorporates sustainable perspectives through the reuse of unused materials. Visitors are invited to experience the visually striking space and the stories embedded within these one-of-a-kind works. — Reception: 5/29(Fri) 17:00 - 21:00 Date: 5/30(Sat) – 6/2(Tue) Time: 11:00 – 19:00 (until 17:00 on 6/2 only) Admission: Free Venue: CONTRAST

russet

About CONTRAST
In 2022, CONTRAST opened as a creative space in Yoyogi-Hachiman, Tokyo. The interior, based on a 45-year-old structure, consists of three floors under the concept of "reconstruction," and is managed by IN FOCUS, a digital branding studio that operates under the theme of "We propose new perspectives through a collective pursuit of digital excellence.". The space not only serves as its own creative space but also aims to be widely open to the public, providing a space for continuous and experimental reconstruction by its users, breaking free from limitations. Focusing on various forms of expression and encountering the creators who produce them, we will come to understand the importance of "CONTRAST = comparison" in our endeavors. Operated by IN FOCUS.In 2022, CONTRAST opened as a creative space in Yoyogi-Hachiman, Tokyo. The interior, based on a 45-year-old structure, consists of three floors under the concept of "reconstruction," and is managed by IN FOCUS, a digital branding studio that operates under the theme of "We propose new perspectives through a collective pursuit of digital excellence.". The space not only serves as its own creative space but also aims to be widely open to the public, providing a space for continuous and experimental reconstruction by its users, breaking free from limitations. Focusing on various forms of expression and encountering the creators who produce them, we will come to understand the importance of "CONTRAST = comparison" in our endeavors. Operated by IN FOCUS.

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